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TIME: Almanac 1995
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<text id=90TT2147>
<title>
Aug. 13, 1990: Paying The Piper
</title>
<history>
TIME--The Weekly Newsmagazine--1990
Aug. 13, 1990 Iraq On The March
</history>
<article>
<source>Time Magazine</source>
<hdr>
PRESS, Page 60
Paying The Piper
</hdr>
<body>
<p>Israel's funding of favorable news is a p.r. fiasco
</p>
<p> Israeli spin controllers have their hands full. The
government has suffered from a particularly bad public image
over the years, thanks to such misadventures as the 1982
invasion of Lebanon, the settlement of Israelis in occupied
territories, stonewalling on the Middle East peace process and
the ironfisted, often brutal, handling of the intifadeh. No
wonder the Foreign Ministry launched a public relations campaign
about a decade ago intended to package for international
consumption upbeat stories on such subjects as Israeli science
and medicine. Last week it was revealed that the country's
legitimate public relations effort has been paralleled by a
covert one: the New York Times reported that for years the
Foreign Ministry has secretly paid free-lance radio reporters
to do progovernment stories that were then marketed as
objective news.
</p>
<p> The government denies paying any journalists. But a former
Foreign Ministry employee told TIME that top ministry
information officials held weekly meetings with radio
free-lancers. "The officials would decide what stories should
be done that week," says the ex-employee, "and the reporters
would then go out and do them. They concentrated on the good
news from Israel. It was 100% clear that the radio programs
were funded by the ministry."
</p>
<p> Technically, the government may be right in saying it did
not pay the reporters. Instead, it hired Jerusalem radio-studio
owner Avi Yaffe, and Yaffe in turn hired the journalists. "The
professional journalists work for me," insists Yaffe. "They get
orders from no one. They work according to their professional
consciences."
</p>
<p> Those consciences, however, are apparently less than clear.
The Times said that 12 reporters were involved in the project.
But none have come forward, their names have not been revealed,
and their colleagues are reluctant to talk to reporters about
the situation. Said one journalist at state-run Israel Radio,
where some of the 12 reportedly work: "I wasn't involved. I
don't know anyone who was. That's all I will tell you." In the
wake of last week's revelations, a clearly embarrassed Foreign
Ministry said it was suspending its relationship with the Avi
Yaffe Studio--but it claimed the suspension came as the
result of a "standard review," not because of the newspaper
reports.
</p>
<p> So far, the incident has not caused much of a stir in
Israel. Editorial writers and politicians have avoided the
subject. One reason is that Israelis are far less sensitive
than many Westerners to charges of conflict of interest in news
reporting. Another may be that the actions of the free-lancers,
some of whom are presumably Israeli citizens, may be seen as
the deeds of patriots rather than propagandists.
</p>
<p> But foreign journalists are worried that Palestinian Arabs,
who have long suspected that some reporters were in the pay of
the Israelis, will now mistrust all news people. In response,
the Foreign Press Association in Israel issued a public
statement last week noting that it was "deeply concerned" by
the disclosures, and saying that "journalists who are paid by
the Israeli government, directly or indirectly, are
discrediting the entire press corps...[B]y accepting
payments from the Israeli government [they] are taking sides
in a story they are covering..." The whole episode is sure
to make it harder for honest reporters to chronicle the
continuing Israeli-Palestinian conflict.
</p>
<p>By Michael D. Lemonick. Reported by Robert Slater/Jerusalem.
</p>
</body>
</article>
</text>